EEIP
Eastern European Institute of Psychoanalysis
is the oldest educational institution dealing with the topic of psychoanalysis in Russia. The EEIP diploma is highly appreciated among experts. Over 30 years of work, the Institute has developed its own approach to training and created a strong team of specialists.
EEIP is developing, and there was a need for updating at the brand level: it was necessary
to determine its place in its category, structure the vision of the team into an ideological system and build visual and verbal communication with the audience on its basis.
Role
After preparing for the rebranding, I was invited to take on the role of Art Director. In the role
of Art Director, I had to expand the design team, introduce a new visual style, and strengthen communication channels.

















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